Helvetica is a sans-serif typeface designed in Switzerland in 1957 by Max Miedinger. It quickly became popular for its clean, modern look and has since been used in countless logos, advertisements, and other forms of visual communication.

One of the most famous uses of Helvetica is in the New York City subway system, where it has been used for signage and wayfinding since the 1960s. Its clarity and legibility make it well-suited for use in public transportation systems.

In the world of fashion, Helvetica has been used by a number of high-end brands, such as American Apparel, Supreme, and Hood by Air, as well as in runway shows and fashion campaigns. Its minimalist style fits well with the aesthetic of many fashion brands and designers.

In addition to its use in fashion and public transportation, Helvetica has also become a staple in corporate branding, appearing in the logos of companies such as American Airlines, BMW, and 3M.

For those who use the font, Helvetica represents a timeless, classic look that conveys a sense of professionalism, reliability, and sophistication. Its enduring popularity is a testament to its versatility and ability to adapt to different applications and styles.