Q. What is technical SEO?

Technical SEO involves optimizing the technical aspects of your website to make it more accessible to search engines and improve its ranking on search engine result pages (SERPs).

Q. What is crawlability in technical SEO?

Crawlability refers to the ability of search engine bots to crawl and index your website’s pages. If your website is not crawlable, it will not appear in search results.

Q. What is indexability in technical SEO?

Indexability refers to the ability of search engines to add your website’s pages to their index. If your website is not indexable, your pages will not appear in search results.

Q. What is a robots.txt file?

A robots.txt file is a text file that tells search engine bots which pages on your website they are allowed to crawl and index. It is used to prevent search engines from crawling or indexing pages that you do not want to appear in search results.

Q. What is a sitemap in technical SEO?

A sitemap is an XML file that contains a list of all the pages on your website. It helps search engines to discover and index all of your website’s pages.

Q. What is a canonical URL?

A canonical URL is the preferred version of a webpage that you want search engines to index. It is used to prevent duplicate content issues and to consolidate the ranking signals of multiple URLs that have similar content.

Q. What are canonical URLs with no incoming internal links?

Similar or duplicate pages of a website must specify the canonical URL to instruct search engines to show the most authoritative (canonical) version of the page in search results. In case the URL has no incoming internal links, there’s no way for people to reach it while browsing your website.

Q. What is schema markup in technical SEO?

Schema markup is a type of microdata that you can add to your website’s HTML code to help search engines to understand the content on your website better. It can help to improve your website’s visibility in search results and increase click-through rates.

Q. Why is page speed important in technical SEO?

Page speed refers to how quickly your website’s pages load. It is an essential ranking factor because faster-loading pages provide a better user experience.

Q. Why is mobile-friendliness important in technical SEO?

Mobile-friendliness refers to how well your website performs on mobile devices. It is important because more than half of all website traffic now comes from mobile devices.

Q. What is HTTPS in technical SEO?

HTTPS is a secure version of HTTP that encrypts data sent between a website and a user’s browser. It is essential for website security and is also a ranking factor in Google’s algorithm.

Q. What is structured data in technical SEO?

A: Structured data is a standardized format for providing information about a page and its content to search engines. It helps search engines to understand the content on your website better, which can lead to improved rankings and more visibility in search results.

Q. What are missing meta description tags?

Without a meta description, you’re missing the opportunity to present the summary of your page content to the search engines. High-quality descriptions can sometimes be displayed in Google’s search results as search snippets.

Q. What does “Missing Alt Text” mean?

The alt attribute is used to describe your image. Search engines use it to understand the content of your image files. Also, this text will be shown on your page if the image cannot be displayed — for example, when the site is loading slowly or if a visitor uses screen reader software. When the alt text is missing, search engines are not able to see and understand the image.