Live shopping has been up-and-coming since 2022, and it is not slowing down. This method of e-commerce combines all of the best parts of shopping into a convenient information hub, answering all of your customers’ questions from the comfort of the web. Online stores in the U.S. are just now discovering the power of live commerce, and implementing it in your brand will generate incredible revenue.
When a brand creates a live shopping experience, it is always in a real-time video. The appeal of this kind of media is that employees can point to products immediately, whether they are in a sidebar, pop-up, or pinned comment. The reason a company may choose to implement live commerce into their marketing is because of timing. They can provide all of the information that their audience wants to know within minutes. There is also a personal touch that evokes the charm that we experience when shopping in-person. Brands can conduct product interviews, show reviews, and reveal new products on one livestream. Fostering connections like this makes any brand more memorable, inspiring and educating your audience at the same time.
To get started with live shopping, choose what ten products want to promote first. It should feel cohesive, so decide whether you want to display bestsellers or possibly a new launch. Then, decide how you want to sell those products. Live commerce can be done with an influencer, live interviews, a tutorial, or behind-the-scenes of your business. Pick the date and time for the event based on where the majority of your customers live. This should also help you determine which platform you use. Twitch is the most popular streaming app, but try to use one where you have a strong presence already. Youtube and Shopify are partnered already, so it is one of the easiest live shopping programs to use. Finally, promote the event on your usual marketing avenues. One of the best ways to generate interest in an e-commerce stream is through exclusive offers. Give all of the viewers a discount code for watching, or some other rare offer that will create engagement.
Live shopping keeps a conversation alive between customer and seller in the digital world. Through genuine engagement and strong selling skills, you can foster a loyalty within your audience that builds revenue.
