When it comes to creating an SEO strategy for social media platforms, Pinterest can be a great option for many practitioners. Here are some tips for optimizing your Pinterest strategy for both the platform and Google search results:

Conduct research on relevant, broad search terms for both Pinterest and Google. Compare the results to identify terms that perform well on both platforms and prioritize them in your strategy.

Keep in mind that Pinterest has a significant impact on Google Image search, so optimize your pins for visibility on the platform and use links to drive traffic back to your website.

Regularly update your Pinterest links, as they stay active even after updates. Remember that Pinterest is considered its own search engine and should be treated as such.

To optimize your pins for Google, take a look at the search results for your chosen keywords on Google Image search and study your competitors’ strategies.

Utilize your own domain by pinning content from your website to Pinterest and selecting the relevant interests, in order to have Google take into account both the content on your website and the Pinterest page.

While the above tips are primarily for Pinterest, it’s worth noting that TikTok SEO is becoming more important as the platform is being used more and more as a search engine. Additionally, other social media platforms may not provide as much relevance for SEO purposes.

Consider reusing content from other platforms on Pinterest, but be sure to still include links back to your website.

When it comes to client work, assess each client individually to see if they can integrate Pinterest into their existing SEO strategy. It’s important to note that with the cookie revoke, organic traffic and engagement will have a bigger impact on rankings.