logo brainstorm.

Diane Murray’s Options 4 Travel Brand

Logos are a succinct and efficient way of communicating the visual identity about your brand. A logo is an important part of your company’s brand, and makes a significant impact on a company’s public perception. Many believe, a logo is one of the most important branding investments a business can make. Everyone would love to have a symbol that reflects what their brand is, ex: Nike swoosh. We will shoot for that. Note, it’s important to keep in mind in 2020 that this logo will first be seen on a mobile device. The less wordy and simple we can get the better we can fit our identity up in headers of mobile websites. 

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Simple, 2020 color of the year, Vogue inspired (black)

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Simple, 2020 color of the year, Vogue inspired (white)

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icon idea for favicon, web tab, and places with less space

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engaging colors for 2020, worked the vision form your husband in

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Original logo that we can try in different fonts to keep familiarity

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alternative version mostly to try a different look with the 4 inside

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Took the blue & gold influence from original with animated globe

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Similar work with globe and plane for travel with a few 2020 colors

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alternative version of blue & golf cleaner with white and no globe

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Northwest font style to show vintage/travel, more playful version

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Influenced by the original logo for meetings with modern twist

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more of a standard expedia try, again this row has friendly feel

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Purple and gold version of the Globe as the O look

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Influenced by the original logo but with subtle globe in circle

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Globe used as the letter O with 2020 color purple as key element