Shoppable social media platforms, or social commerce, can be used to drive sales and increase brand awareness for eCommerce brands. Here we will show you a few ways to utilize these platforms.

Note: To utilize these features, brands need to have a Shopify or WooCommerce store and connect it to their social media accounts. Once connected, they can tag products in their posts, stories, videos, and live streams, which will show the product name, price, and a “Shop Now” button that directs customers to the product page.

Instagram Shopping

Instagram allows businesses to tag products in their posts and stories, making it easy for customers to purchase directly from the app. To set up Instagram Shopping, businesses need to have a Shopify or WooCommerce store and connect it to their Instagram business account. Once connected, they can tag products in their posts and stories, which will show the product name, price, and a “Shop Now” button that directs customers to the product page.

TikTok Shopping

TikTok has launched a new feature called “TikTok Shopping” which allows businesses to tag products in their videos, making it easy for customers to purchase directly from the app. To set up TikTok Shopping, businesses need to have a Shopify or WooCommerce store and connect it to their TikTok account. Once connected, they can tag products in their videos, which will show the product name, price, and a “Shop Now” button that directs customers to the product page.

Pinterest Shopping

Pinterest allows businesses to create shoppable product pins that include the price and a “Shop Now” button. To set up Pinterest Shopping, businesses need to have a Shopify or WooCommerce store and connect it to their Pinterest account. Once connected, they can create shoppable product pins by uploading product images, pricing information, and a link to the product page.

Instagram Live Shopping

Instagram Live shopping allows businesses to tag products during live streams, making it easy for customers to purchase directly from the app. To set up Instagram Live shopping, businesses need to have a Shopify or WooCommerce store and connect it to their Instagram business account. Once connected, they can tag products in their live streams, which will show the product name, price, and a “Shop Now” button that directs customers to the product page.

Facebook Shops

Facebook Shops allows businesses to create a customizable storefront on their Facebook and Instagram pages. Businesses can showcase their products, set up a shopping cart, and accept payments directly from the platform. To set up a Facebook Shop, businesses need to have a Shopify or WooCommerce store and connect it to their Facebook and Instagram accounts.

YouTube Shops

YouTube Shops allows businesses to create a shopping experience directly on their YouTube channel. Businesses can showcase their products, set up a shopping cart, and accept payments directly from the platform. To set up a YouTube Shop, businesses need to have a Shopify or WooCommerce store and connect it to their YouTube account.

Snapchat Shopping

Snapchat has introduced a new feature called “Snapchat Shopping” which allows businesses to create shoppable product lenses that include the price and a “Shop Now” button. To set up Snapchat shopping, businesses need to have a Shopify or WooCommerce store and connect it to their Snapchat account. Once connected, they can create shoppable product lenses by uploading product images, pricing information, and a link to the product page.

LinkedIn Shopping

LinkedIn has introduced a new feature called “LinkedIn Shopping” which allows businesses to create shoppable product posts that include the price and a “Shop Now” button. To set up LinkedIn Shopping, businesses need to have a Shopify or WooCommerce store and connect it to their LinkedIn account. Once connected, they can create shoppable product posts by uploading product images, pricing information, and a link to the product page.

In summary, each platform has its own set of features, benefits, and drawbacks, so it’s important to research and compare them to find the best fit for your business.