It’s time to face the facts. Product images are a crucial part of your brand’s online presence and success. As humans, we’re visual by nature, taking in most of our information through sight. About 80% comes from what we see, while only 20% comes from what we read. With high-quality product images, you can use this information to better your eCommerce brand.
The first impression of your site is everything. “First impressions are made in mere seconds, but they set the tone for all future interactions with your business.” (Forbes) If a customer clicks onto your site and the first things they see are low-quality images, they are more likely to think that kind of quality reflects on your products, making them less likely to purchase an item.
The research states that “75% of online shoppers rely on product photos when deciding on a potential purchase.” (Pedras)
Therefore, if your images are clean, professional, and consistent, this will please the consumer and have a positive effect on their impression, making them more likely to purchase an item because they have a high-quality perception of your brand.
Consistency builds trust. With product images, this means using the same lighting, style, and background to all have one uniform look. This lets the consumers know that they will be getting the same high-quality product no matter what item they decide to purchase from your site.
For example, redoing Spike Lee’s Joint to all have a uniform look has had a very positive reflection on the brand itself. The rebrand of the product images being consistent has built the impression and truth that the company’s products are luxurious and high-quality.
You can achieve this success and impression at little to no cost. This can be easily done with new technology such as an AI background remover and other features on the Canva platform. Utilizing these tools, you can digitally edit the images so that all of the products have the same background, style, size, etc. This new consistent branding for the website has allowed the products to seem more exclusive, clean, and organized.
In eCommerce, visuals aren’t just supporting your product; they are the product. When your images are clean, consistent, and reflect your brand’s quality, they do the heavy lifting for you. A strong visual strategy builds trust, improves the shopping experience, and ultimately drives sales. It’s not just about how things look. It’s about making sure every photo earns your customer’s trust.
Sources:
How Product Photography Can Impact Your eCommerce
Mastering the Art of the First Impression
