The best times to post on social media can vary depending on the platform and the specific audience you are trying to reach. Here are some general guidelines for when to post on popular social media platforms:
According to studies, the best times to post on Facebook are weekdays between 1 p.m. and 3 p.m. While, on weekends, it’s best to post between 12 p.m. and 1 p.m. Keep in mind that engagement rates tend to be higher during weekdays.
According to studies, the best times to post on Instagram are weekdays between 11 a.m. and 5 p.m. and on Fridays from 10 a.m. to 11 a.m. Engagement rates tend to be the highest on Mondays and Thursdays.
According to studies, the best times to post on Twitter are weekdays between 1 p.m. and 3 p.m. and on weekends between 12 p.m. and 1 p.m. Engagement rates tend to be highest during weekdays.
According to studies, the best times to post on LinkedIn are weekdays during business hours, specifically between 7 a.m. and 9 a.m. and 5 p.m. to 6 p.m. Engagement rates tend to be the highest on Tuesdays, Wednesdays, and Thursdays.
According to studies, the best times to post on Pinterest are weekdays between 2 p.m. and 4 p.m. and on weekends from 8 p.m. to 1 a.m. Engagement rates tend to be the highest on Saturdays.
Tiktok
According to studies, the best times to post on TikTok are weekdays between 6 p.m. and 9 p.m. and on weekends from 12 p.m. to 6 p.m. Engagement rates tend to be the highest on Mondays and Tuesdays.
In conclusion…
It’s important to keep in mind that these are just general guidelines and that the best times to post on social media can vary depending on the specific audience you are trying to reach. The best way to determine the best times to post is to experiment with different times and track engagement rates.
Additionally, it’s also important to consider that different industries, niches, and audiences have different trends, it’s worth testing and tracking your results, you’ll get a better understanding of when it’s better for you to post.
