The keys to successful SEO in 2023 include optimizing your website for Google Discover, utilizing featured snippets, focusing on the core web vitals, utilizing the BERT algorithm, focusing on the quality of content, optimizing title tags, utilizing online shopping, optimizing for voice search, including video marketing, reinforcing your EAT signals, and optimizing images.
What is Google Discover for better SEO?
Google Discover is a query-less discovery of engaging content that fits the user’s unique interests and preferences. It is powered by machine learning algorithms that analyze the user’s search activity and search history, information from contacts and apps, location settings and location history, and newly published content. To optimize the potential of Discover, your website must maintain standard white hat SEO protocols and produce content tailored to the user’s interests. Additionally, your website should incorporate quality images and be optimized for mobile.
How to show up in feautured Snippets for better SEO?
To show up in featured snippets for better SEO, you should focus on optimizing for long-tail and question-like keywords, improving your rankings, finding “low-hanging” opportunities, using the inverted pyramid structure for content, formatting for a featured snippet, dating your content, using subfolders wisely, and ensuring your content can’t be found elsewhere. Additionally, you should pay attention to on-page SEO, conduct keyword research, find competitors’ snippets, identify which phrases are triggering featured snippets, and use Rank Tracker to track snippets.
What is the BERT algorithm and how does it help SEO?
The BERT algorithm (Bidirectional Encoder Representations from Transformers) is a deep learning algorithm related to natural language processing. It helps a machine to understand what words in a sentence mean, but with all the nuances of context. BERT helps Google to better understand search queries and deliver the most relevant results to users. It also helps to improve the accuracy of language models and can be used to generate more accurate meta descriptions. By optimizing for the BERT algorithm, businesses can create content that is more relevant and helpful for users, which in turn can improve their search rankings.
How does quality content play a role in improving SEO?
Quality content plays an important role in improving SEO by providing readers with valuable and useful information. Quality content should be well-written, organized, and relevant to the topic. It should be written with the target audience in mind, using language and terminology that they understand. Quality content should also be optimized for search engines to ensure that it is properly indexed and ranked. Quality content should also be regularly updated to ensure that it is still relevant and helpful. Finally, quality content should include links to other pages and websites to increase the chance of being found.
How does optimizing title tags work for improving SEO?
Optimizing title tags is an important part of improving SEO. Title tags are HTML elements that appear as links on the search engine results page (SERP) and tell Google what your page is about. To optimize title tags for SEO, keep them brief, write unique titles for every page, and target one primary keyword. Additionally, make sure to include relevant keywords and use symbols to save space. Title tags are a confirmed ranking factor and appear in browser tabs and social media posts, so it’s important to write them thoughtfully and accurately.
